Three pillars.
A modular process
designed to deliver value.
ENGAGE, FRAME y SENSE shape every study—from first contact to decision-making.
engage
We connect with the right people.
At Quantica, recruitment is far more than an operational step — it’s the starting point for impactful research. We rigorously select key profiles — for qualitative, quantitative, or mixed-method studies — ensuring diversity, transparency, and true representativeness. We work with precision, apply strict quality controls, and explore new approaches like synthetic users when the context demands it.
What we do:
Specialized qualitative/quantitative recruitment (B2C, B2B, specific segments).
Digital, phone, and referral-based outreach.
Proprietary panels and high-quality external networks.
Advanced profile verification.
Incentive management, legal compliance, and logistics.
Quality control and double validation.
Proactive support throughout the research process.
frame
We design structures that reveal what truly matters.
Methodological design isn’t a template — it’s a strategic tool.
We co-create the research framework with our clients — what to explore, how to do it, and with which tools — combining traditional and innovative methods tailored to each challenge.
What we do:
Tailor-made methodological design.
Research guides, toolkits, and materials.
Remote, in-person, or hybrid setups.
Qualitative, quantitative, and mixed techniques.
Exploratory, generative, and validation methods, such as::
Exploratory:
interviews, focus groups, ethnographies, shadowing, usage diaries, mystery shopping…
Generative:
co-creation, stakeholder workshops, participatory design…
Validation:
concept testing, tree testing, usability testing, card sorting, surveys…
sense
We turn data into decisions, insight into action
It’s not just about analysis — it’s about making sense of what’s learned. We transform information into strategic knowledge, connecting findings to real decisions. We stay involved through the final stage, helping activate results and supporting clients beyond the report.
What we do:
Qualitative, quantitative, and hybrid analysis.
Clear, actionable, and well-contextualized reports.
Data visualization and insight storytelling.
Activation workshops and team facilitation.
Post-delivery support for implementation.